How Elovate Supports Visibly Fit
John, founder of Visibly Fit, started the company after realising that workwear was largely generic—one size fits all tends to mean it doesn’t fit anybody well. Having worked in manual labour and serving in the Marines, he saw how military gear was leagues ahead in terms of quality and functionality. That sparked the idea: why not bring that level of design and durability to workwear?
He first launched a muscle-fit, slim-fit polo shirt—something that didn’t exist in the market.
I dipped my toe in the water with that one, he says, but demand quickly took off. From there, Visibly Fit expanded into joggers, hoodies, jackets, and trousers. I can kit you out from top to bottom now, he adds, with plans for socks, boots, and female-specific designs next.
Goal
As Visibly Fit grew, John wanted to create workwear that not only performed well but also fit properly and looked good. “It’s about making kit that actually works—stuff you can rely on every day,” he explains. His focus was on function-first innovation, taking inspiration from military-grade apparel and applying it to workwear.
At the same time, orders were increasing, and managing everything—from fulfillment to customer service—was becoming a challenge. John knew he needed the right support to scale, and soon, personalisation, B2B sales, and contact centre support will become a reality, helping him reach even more customers while maintaining the brand’s high standards.
Solution
As demand skyrocketed, handling everything alone became impossible.
“I’d check the site and see orders coming in for hundreds, sometimes thousands of pounds. It was clear these weren’t just individual customers—businesses were kitting out entire teams. I needed a way to keep up with demand without compromising quality or customer experience“
That’s where Elovate came in. With a growing customer base and a Shopify website that could finally integrate properly, Elovate took over fulfillment, stock management, and logistics, allowing John to focus on designing and improving his product range.
“Now, I don’t have to worry about it—Elovate takes care of everything. Orders go out, stock is managed, and I can focus on growing the brand instead of stressing about logistics. And with B2B sales, personalisation, and a contact centre coming soon, the business is about to go to the next level.“
Results & Benefits
- Seamless fulfillment: Orders are now shipped efficiently without any bottlenecks.
- Scalability: Visibly Fit can now handle larger bulk orders without operational strain.
- Future growth: Personalisation, B2B sales, and Contact Centre support will soon become a reality, unlocking even more opportunities.
- TikTok Integration: A new marketing avenue is in place to help Visibly Fit expand its audience.
- Confidence in growth: “I know my customers are getting their orders quickly and efficiently, and that gives me the confidence to keep pushing forward.“
Inspiration
For John, Visibly Fit isn’t just about selling clothes—it’s about creating workwear that actually works.
“If you’re wearing horrible, uncomfortable stuff all day, it makes you miserable” he says. “But if it fits nice, feels nice, and looks nice, you’re gonna feel better in yourself. That’s why I exist.“
Looking at how smoothly everything has come together, John is more optimistic than ever about where the brand is headed.
“The onboarding and setup with Elovate have exceeded my expectations. I can see a future where they allow my brand to truly excel in the clothing market.“
