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Campaign Performance Updates

Behind the scenes, we’re always working on ways to make your campaigns smoother and more effective. Here’s what’s new.

Expanding quality assurance screens across all clients

Following a successful soft launch with selected clients in 2024, we are now extending our additional quality assurance checks to cover all charity clients. These extra validation measures will be applied to new campaigns and process updates, ensuring that the data we deliver is accurate, consistent, and optimised for success.

“This is important to me, and it’s been fantastic to see the results during the beta release. We’re already seeing improvements, especially in cold or complex campaigns, and I can’t wait to see the long-term impact.”Eloise Cockburn, Elovate Business Analyst

This back-office improvement is part of our ongoing commitment to supporting your campaigns with precise and actionable data outputs.

MiImage: Download limit to be removed

Thanks to valuable client feedback, we’re making improvements to MiImage. The current download limit on the spreadsheet will be removed this quarter, so you can download all the data returned in the search without the images. We will notify you once this update is live.

This upgrade will give you greater flexibility in accessing the metadata you need to inform your current and future campaigns.

Enhanced barcode capacity on response forms

We’re also improving response form processing! In collaboration with Kofax, we are upgrading our barcode scanning capabilities. While we currently accept two barcodes, this enhancement will enable us to support up to five barcodes per form.

This improvement means:

  • Faster and more accurate data capture
  • Seamless processing for more complex response types

We’re committed to ensuring this enhancement works across all form types, giving you greater flexibility to drive responses efficiently.

QR codes – Online payments

Looking to streamline reporting and donations? QR codes can help align your offline and online campaigns for faster reporting and easier donor engagement. If you’re interested in setting up an online donation form to match your campaign, let us know—we’d be happy to walk you through how simple it is to get started.

Here to help

Have questions? Ideas? Just want to chat about how these updates can work for you? Reach out to your Account Manager or myself—we’re always here to help.

Elovate
Delivering quality, efficiency, and personalised solutions.

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Post by Elovate
Mar 11, 2025 12:00:00 AM